Mission
Develop a sophisticated and enduring brand identity for a luxury real estate development situated in the heart of historic Manhattan. This new identity is crafted for a managing brand that seeks to harmonize the modern elegance of high-end living with the timeless allure of one of New York City's most iconic and storied neighborhoods.
The focus is to establish a distinct and compelling visual presence that reflects the prestige and exclusivity of the development while paying homage to the rich history and cultural significance of its Manhattan setting. Through careful consideration of design elements, this brand identity will serve as a powerful representation of luxury, refinement, and lasting value..
Industry
Brand identity
Brand Strategy
Visual Design
Approach
Branding proposal for JAKOB JAKOB, NY and Berlin for the luxury complex at Manhattan, the brief was to create the brand Logo and in collaboration with Emmy Koski we delivered 3 proposals containing a splash screen for a responsive web as well as with the brand stationary for the different concepts.
