Challenge
To build a new branded digital fingerprint for Broadridge, a global fintech that helps its user capitalise on new communications, technologies and services. with a lofty, clean and vibrant principles in mind for the visual direction we created a Cumulus a first phase of a series of collaborations between frog and the brand to help Broadrige realise their digital identity with close attention to the plethora of products and services that the client offered its users. Cumulus synthesizes over 8 months of component auditing where we reviewed and created UX patterns that helped us design 6 user flows for 5 of their selected products.
Industry
FinTech
Banking
Consulting
Approach
Create new patterns and behaviours that set the foundations of the new visual identity based of atomic design systems and pixel perfect components that elevate the experience and ground in new spaces for branded digital assets. As part of the Visual Design team we leveraged between concept design and atomic components with a clear tokenized structure to further enhance communication between DevOps and the Broadridge Brand teams.
