Overview
Cochineal was conceived as part of Adobe's creative challenges at its core is an innovative educational forum and marketplace dedicated to preserving and sharing traditional techniques for creating paints, coatings, and dyes.
At its core, Cochineal offers open-source recipes that teach the historical and sustainable methods of color production, ensuring these time-honored practices remain alive and accessible.
Company
Adobe
Business Type
Education, Paints and coats, RRSS
Role
Visual Designer and Interaction, Research, Product Definition, Concept design, Art Direction
Brand conception and grounding
From brand conceptualisation to interaction flows, cochineal followed a clear objective; elegance and education made for everyone.
It follows pre-hispanic roots of dye making and the domestication of the cochineal bug as a pigment for dyes and paints of Mexica knowledge and practises.
At its core the DLS is AA WCAG accessible compliant required to best utilise and adapt to each member or student both on mobile and desktop versions, with Carmine colour as a main hue for the app contrasted with nature and earthy tones that simulate the environmental conditions of these little critters.
Scaling up
The main focus was to create a mobile native version that could help teach, distribute and acquire kits, knowledge and best practices.
Later on the goal was to extend the app to a desktop web version that could work to advertise its mobile app and help extend the information and knowledge.
Approach
The project began with a native mobile DLS, designed to prioritize education on the go. This approach was essential to capture the needs of a modern, mobile-first audience, enabling users to learn and engage with the content anytime, anywhere.
After the competition was over the success of the mobile platform on socials laid the foundation for the subsequent adaptation of a desktop version, ensuring a seamless and consistent experience across devices.
As part of the creative challenge 4 flows were created to illustrate usage and brand elements, but scaling up to desktop created a gap on how each product was used creating a more aseptic WebApp with its own constrains focused as a promotional element.
Crafting a lean knowledge platform
Cochineal’s structure emphasizes sustainability and a deep connection to the "how-it's-done" philosophy. By focusing on hands-on learning and best practices, the platform not only educates but also fosters a community committed to preserving and advancing these traditional techniques.
This led to the creating of lean DLS that encompassed both Mobile and Desktop products, which nurtures the creation of additional flows. It documents the do's and dont's as well as best practices as it is an open downloadable file for anyone to use.
Mobile Members Login
Mobile Home
Mobile Recipes
Mobile Checkout
