Mission
Illustration series for the gathering of developers, engineers and UX people to create best practices and knowledge within Roche. My inspiration was geeky 80's, neon retro pallettes, perspectives and its atmosphere.
Approach
Illustration
Org Activation
Approach
The goal was to create a series of designs that illustrated various scenarios for a complete digital overhaul of workflows, while effectively transferring UI/UX knowledge to a large team of back-end and front-end developers. This effort supported the company’s evolution from traditional Human Interaction Design to a fully in-house design reorganization. By providing best practices and expert insights, the designs facilitated the revitalization of Roche Diagnostics' Digital Product Design Division, helping to regenerate its internal culture and foster a more cohesive and innovative approach to product development.
